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	<title>Meridian</title>
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		<title>ICD-10: Are you ready?</title>
		<link>http://meridianmps.com/candy-caverley/icd-10-are-you-ready/</link>
		<comments>http://meridianmps.com/candy-caverley/icd-10-are-you-ready/#comments</comments>
		<pubDate>Thu, 07 Feb 2013 05:04:41 +0000</pubDate>
		<dc:creator>Candy Caverley</dc:creator>
				<category><![CDATA[Candy Caverley]]></category>

		<guid isPermaLink="false">http://meridianmps.com/?p=1102</guid>
		<description><![CDATA[Surveys show that less than 50% of physicians know what the ICD-10 transition is. I&#8217;m here to tell you, you NEED to know! ICD-10 WILL affect your paycheck, in fact, it could leave you with a 3-9 month delay in reimbursements. Now that I&#8217;ve got your attention, the transition will take place on October 1, 2014. CMS has stated that<a href="http://meridianmps.com/candy-caverley/icd-10-are-you-ready/"><br />read more</a>]]></description>
			<content:encoded><![CDATA[Surveys show that less than 50% of physicians know what the ICD-10 transition is. I&#8217;m here to tell you, you NEED to know! ICD-10 WILL affect your paycheck, in fact, it could leave you with a 3-9 month delay in reimbursements.
<div>Now that I&#8217;ve got your attention, the transition will take place on October 1, 2014. CMS has stated that there will be absolutely no more delays. With that being said, now&#8217;s the time to start preparing. Below are seven steps you should take to prepare.</div>
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<div>1.Communicate: Identify which members of your staff will be directly involved in the transition. Talk with them about it and create a training schedule for all three groups ( billers/coders, clinical staff, and executive staff).</div>
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<div>2. Talk with your Practice Management Systems vendor about their transition process. Ask them when you can test the ICD-10 system. Be sure that their system can handle both code sets.</div>
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<div>3. Roles and Responsibilities: Create a list of what will be needed for the transition. Assign roles and responsibilities, and be sure everyone is clear on what their role will be.</div>
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<div>4. Create a budget: Your budget should account for training , software upgrades, and new forms needed to collect the more specific information necessary for ICD-10 coding.</div>
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<div>5. Build relationships with community banks. Community banks are usually more flexible with loans. You may need to secure a loan or line of credit to reduce the impact and maintain operations.</div>
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<div>6. Diversify your revenue streams: Are there other products/services you can offer to increase your revenue?</div>
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<div>7. Choose a compliance officer. This person will be fully trained in both ICD9 and ICD 10. They will be the go to person for your staff if they have ICD 10 questions or concerns. They will also ensure that you are collecting the correct patient information, they will assist in patient and staff education, and they will conduct internal reviews and set up external reviews (once every 6-12 months).</div>
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<div>If this transition were to take place today, would you be ready?</div>]]></content:encoded>
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		<title>RACs: Staying off their radar through proper compliance procedures.</title>
		<link>http://meridianmps.com/candy-caverley/racs-staying-off-their-radar-through-proper-compliance-procedures/</link>
		<comments>http://meridianmps.com/candy-caverley/racs-staying-off-their-radar-through-proper-compliance-procedures/#comments</comments>
		<pubDate>Tue, 05 Feb 2013 19:35:40 +0000</pubDate>
		<dc:creator>Candy Caverley</dc:creator>
				<category><![CDATA[Candy Caverley]]></category>

		<guid isPermaLink="false">http://meridianmps.com/?p=1095</guid>
		<description><![CDATA[RACs are Revenue Contract Auditors the government has deployed for the sole purpose of combating fraud and abuse. They are paid a direct percentage of any fraudulent or incorrect claim successfully fined. According to their respective agency, every medical office should be prepared to be audited at least once by October 1, 2014, otherwise known as the ICD-10 transition. thew following are<a href="http://meridianmps.com/candy-caverley/racs-staying-off-their-radar-through-proper-compliance-procedures/"><br />read more</a>]]></description>
			<content:encoded><![CDATA[<p>RACs are Revenue Contract Auditors the government has deployed for the sole purpose of combating fraud and abuse. They are paid a direct percentage of any fraudulent or incorrect claim successfully fined. According to their respective agency, every medical office should be prepared to be <strong>audited at least once</strong> by October 1, 2014, otherwise known as the ICD-10 transition. thew following are a few procedures you should follow to help reduce your risk of committing medical billing fraud:</p>
<p>&nbsp;</p>
<p>1. Be sure to charge the same amount for each procedure, regardless of what insurance the patient has.</p>
<p>&nbsp;</p>
<p>2. Be sure you are charging your patients their co-payments. If you would like to waive their copay due to financial hardship, be sure the correct paperwork is completed.</p>
<p>&nbsp;</p>
<p>3. Do not schedule unnecessary visits.</p>
<p>&nbsp;</p>
<p>4. Do not accept kickbacks for referrals.</p>
<p>&nbsp;</p>
<p>5. Have a compliance manual in place, and ensure your office staff is properly trained to utilize it.</p>
<p>&nbsp;</p>
<p>At present, the law states that any person who commits any form of fraud will be fined or imprisoned for no less than 5 years, or both! You must pay attention to detail and be aware of what is going on in your office at all times. Even if the error is &#8220;your biller&#8217;s mistake&#8221;, guess who pays the price?You! These fines are not cheap&#8230;Typically they are equal to the amount of the claim, plus up to $250,000.00 for the felony. Definitely not pocket change!</p>
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		<title>Blind Faith: Our Misplaced Trust in the Stock Market and Smarter, Safer Ways to Invest</title>
		<link>http://meridianmps.com/david-donhoff/blind-faith-our-misplaced-trust-in-the-stock-market-and-smarter-safer-ways-to-invest/</link>
		<comments>http://meridianmps.com/david-donhoff/blind-faith-our-misplaced-trust-in-the-stock-market-and-smarter-safer-ways-to-invest/#comments</comments>
		<pubDate>Tue, 25 Sep 2012 03:55:41 +0000</pubDate>
		<dc:creator>charles</dc:creator>
				<category><![CDATA[David Donhoff]]></category>

		<guid isPermaLink="false">http://meridianmps.com/?p=985</guid>
		<description><![CDATA[Over 40 percent of households own some form of common stock. Winslow presents why Americans have misplaced trust in the stock market and presents smarter, safer ways to invest. Preview this book online. Follow the link below. Read book Find at Amazon.com Blind Faith takes head on the unquestioned financial dogma of modern times: that stocks are the best long-term investment you will<a href="http://meridianmps.com/david-donhoff/blind-faith-our-misplaced-trust-in-the-stock-market-and-smarter-safer-ways-to-invest/"><br />read more</a>]]></description>
			<content:encoded><![CDATA[Over 40 percent of households own some form of common stock. Winslow presents why Americans have misplaced trust in the <strong>stock market</strong> and presents smarter, safer ways to <strong>invest</strong>.

Preview this book online. Follow the link below.

<a href="http://books.google.com/books?id=S2emFZoLTrkC&amp;dq=winslow+blind+faith&amp;printsec=frontcover&amp;source=bl&amp;ots=VSo4z_NK4d&amp;sig=xNuLl61T8FRhIfuoSyjG9FimOP8&amp;hl=en&amp;ei=c3C6SoSzDaby6gO64LSdAg&amp;sa=X&amp;oi=book_result&amp;ct=result&amp;resnum=1#v=onepage&amp;q=&amp;f=false" target="_blank">Read book</a>

<a href="http://www.amazon.com/Blind-Faith-Misplaced-Market-Smarter/dp/1576752526/ref=sr_1_2?ie=UTF8&amp;s=books&amp;qid=1253810754&amp;sr=1-2">Find at Amazon.com</a>

Blind Faith takes head on the unquestioned financial dogma of modern times: that stocks are the best long-term investment you will ever make. But, as Ed Winslow ably reveals, the way we’ve been counseled to “play the market” amounts to little more than gambling, not investing. The time-honored means for controlling risk: asset allocation, diversification and having a long-term time horizon are inadequate. Blind Faith offers a new and easily understood means of investment risk management that will cause investment professionals to reexamine the underlying assumptions and foundation of Modern Portfolio Theory.

From the Author

The risk of investing in the stock market has increased remarkably over the last decade. In this period we’ve seen tremendous volatility in stock prices, a market bubble and its subsequent pop, a parade of corporate scandals, the demise of a leading accounting firm and proven deception by many so-called investment analysts employed by major brokerage firms. In addition, the realities of ever-increasing geopolitical risks contribute to an uncertain economic future.

Blind Faith offers a cleverly simple yet revolutionary approach for managing investments in this perpetual high-risk environment. Corporate America and the investment industry have little to gain and lots to lose when investors decide to stop playing the traditional game that can –and has – destroyed trillions of dollars of individual wealth overnight. Readers will be equipped with both the strategy and the tools for success in virtually any economic environment while ending their participation in a system that has taken full advantage of their blind faith and misplaced trust.
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		<title>Another economic canary died… anyone noticing?</title>
		<link>http://meridianmps.com/david-donhoff/another-economic-canary-died-anyone-noticing/</link>
		<comments>http://meridianmps.com/david-donhoff/another-economic-canary-died-anyone-noticing/#comments</comments>
		<pubDate>Tue, 25 Sep 2012 03:54:45 +0000</pubDate>
		<dc:creator>charles</dc:creator>
				<category><![CDATA[David Donhoff]]></category>

		<guid isPermaLink="false">http://meridianmps.com/?p=983</guid>
		<description><![CDATA[Another economic canary died… anyone noticing? I am… For Unpaid College Loans, Feds Dock Social Security http://www.smartmoney.com/borrow/student-loans/grandmas-new-financial-problem-college-debt-1344292084111/#article_tab_article It’s no secret that falling behind on student loan payments can squash a borrower’s hopes of building savings, buying a home or even finding work. Now, thousands of retirees are learning that defaulting on student-debt can threaten something that used to be untouchable:<a href="http://meridianmps.com/david-donhoff/another-economic-canary-died-anyone-noticing/"><br />read more</a>]]></description>
			<content:encoded><![CDATA[<p>Another economic canary died… anyone noticing?<br />
I am…</p>
<p><strong>For Unpaid College Loans, Feds Dock Social Security</strong><br />
<a title="For Unpaid College Loans, Feds Dock Social Security" href="http://www.smartmoney.com/borrow/student-loans/grandmas-new-financial-problem-college-debt-1344292084111/#article_tab_article" target="_blank">http://www.smartmoney.com/borrow/student-loans/grandmas-new-financial-problem-college-debt-1344292084111/#article_tab_article</a><br />
<em>It’s no secret that falling behind on student loan payments can squash a borrower’s hopes of building savings, buying a home or even finding work. Now, thousands of retirees are learning that defaulting on student-debt can threaten something that used to be untouchable: their Social Security benefits.</em><br />
<em>The government’s withholding power also extends to Social Security disability benefits. Tammy Brown of Redding, Calif. says that the government has been taking $179 out of her Social Security disability check each month for the past five years. Brown, 52, became disabled in 1986 after being involved in a car accident. Unable to work, she fell behind on her student loan payments. She says the Social Security check is now too small to cover her food and medical bills, so she quit taking prescription pain pills. “It’s kind of hard to live on this amount of money,” she says.</em><br />
FROM THE READER COMMENTS:<br />
<em><strong>Posted by VINNYNY.</strong><br />
“BOO, HOO, HOO!…<br />
As a mortgage banker after graduation, I had dozens of clients who did not qualify for mortgages because they had defaulted on student loans. The absolute worst offenders were<strong>doctors and lawyers. </strong>In fact, <strong>I stopped taking applications from doctors </strong>because virtually all had bad education debts.”</em></p>
<p><strong>Dave’s Comments;</strong><br />
Of course, the mature and responsible thing for everyone to do is to repay one’s debts, preferably on time and in full. Then again, sometimes “life happens” and adjustments have to be made… sometimes in the timing (and even the certainty of timing,) and sometimes ultimately in partial or complete default… sometimes leading to derogatory credit or bankruptcy. The most critical thing every person must do is manage their economics to remain self-sufficient and survive.</p>
<p>Its easily arguable in favor of the government (as lender) garnishing wages (social security) as the income payor… but there is a more critical point here.</p>
<p>When a person takes out a credit card loan, both the lender and borrower understand that the loan is unsecured, and that any delay or default is at the lender’s risks… and the loans are subsequently priced in rates &amp; fee for those risks, plus the lenders cautiously measure how much credit they offer.</p>
<p>When a person takes out a real estate mortgage, both the lender and the borrower understand that the outstanding balance is collateralized by the value of the real estate itself… and in some instances *ONLY* the value of the real estate can be used to offset any delay or default costs to the lender (so if the value ends up less than the outstanding loan balance, in some cases that unsecured balance is again at the lender’s full risk.) This reduction of risks is priced into the rates &amp; fees &amp; terms as well. MORE IMPORTANTLY, this allows a smart and responsible borrower to SEGREGATE RISKS… like a large ship tanker with compartmentalization so that the ship can take a direct torpedo hit, and still proceed without sinking.</p>
<p>MANY federal student loan borrowers were probably unaware that although their student loans were unsecured, the lender (the government) still reserved garnishment rights against their future social security income and disability benefits. Being unaware is no excuse, and earns no sympathy…</p>
<p>However social security benefits are commonly expected to be “last resort safety net” benefits, not any kind of luxury lifestyle supplementation therefore easily tapped for repayment of student loans. There is something that seems viscerally sinister in the idea of a lender squeezing out repayments from someone’s ‘last resort’ sustenance income source.</p>
<p>ULTIMATE MORAL OF THE STORY: Risk Compartmentalization!<br />
Better to never put yourself in the position of relying on *anything* from government benefits… but if you are given no choice (such as a career in a position where paying into the social security system is mandatory,) then be fully aware that the government can determine in the future, for whatever reason convenient at the time, that you owe them money. In this particular story case, the “balance owed” is obvious and “bright line” in student loans… but I think its safe to realize that politicians can be ruthless when the system is financially starving, and every asset they have access to is vulnerable, in order of their ease of access.</p>
<p>The most obviously and immediately vulnerable are accumulated payout benefits, as described above. The close second most vulnerable are the so-called “qualified plans” (401k/403b/TSP plans, IRAs, ROTHs, etc.)</p>
<p>Everything has its own measures of risks… and a previously under-recognized risk is now making itself known; Government economic desperation strong enough to break the sanctity of last-resort social safety nets.</p>
<p>Build your safety nets beyond the risks of liens &amp; garnishments, whenever possible.</p>
<p>Dave Donhoff</p>
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		<title>30 FRM cheaper now than 5 yr ARM</title>
		<link>http://meridianmps.com/david-donhoff/30-frm-cheaper-now-than-5-yr-arm/</link>
		<comments>http://meridianmps.com/david-donhoff/30-frm-cheaper-now-than-5-yr-arm/#comments</comments>
		<pubDate>Tue, 25 Sep 2012 03:51:51 +0000</pubDate>
		<dc:creator>charles</dc:creator>
				<category><![CDATA[David Donhoff]]></category>

		<guid isPermaLink="false">http://meridianmps.com/?p=980</guid>
		<description><![CDATA[On several ratesheets now I am seeing the 30 FRM priced cheaper than the 5 yr ARM (and only about 40-60 bips in fee higher than the 7 yr ARM.) The 30 FRM mortgage is currently available at par (no discount points) at 3.0% on the nose. &#160; This is unlikely to remain in place very long… maybe a few<a href="http://meridianmps.com/david-donhoff/30-frm-cheaper-now-than-5-yr-arm/"><br />read more</a>]]></description>
			<content:encoded><![CDATA[<p>On several ratesheets now I am seeing the 30 FRM priced cheaper than the 5 yr ARM (and only about 40-60 bips in fee higher than the 7 yr ARM.)</p>
<p>The 30 FRM mortgage is currently available at par (no discount points) at 3.0% on the nose.</p>
<p><a href="http://content.screencast.com/users/LeveragePlanner/folders/Jing/media/582024c3-318e-4083-b76b-91ddcfd99381/2012-09-24_1627.png"><img class="aligncenter size-full wp-image-981" title="2012-09-24_1627" src="http://meridianmps.com/wp-content/uploads/2012/09/2012-09-24_1627.png" alt="" width="276" height="343" /></a></p>
<p>&nbsp;</p>
<p>This is unlikely to remain in place very long… maybe a few months…..</p>
<p>BUT STILL… important to be aware of.</p>
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		<title>12 Public Relations Trends to Watch For</title>
		<link>http://meridianmps.com/ron-merrit/12-public-relations-trends-to-watch-for/</link>
		<comments>http://meridianmps.com/ron-merrit/12-public-relations-trends-to-watch-for/#comments</comments>
		<pubDate>Fri, 31 Aug 2012 18:18:26 +0000</pubDate>
		<dc:creator>charles</dc:creator>
				<category><![CDATA[Ron Merrit]]></category>

		<guid isPermaLink="false">http://meridianmps.com/?p=952</guid>
		<description><![CDATA[The field of Public Relations is constantly evolving, and here at PRfect Media we are always striving to stay at the leading edge of that evolution. The Public Relations Society of America (PRSA) recently asked for contributions to a list they call “12 Trends That Will Change Public Relations.” As someone who toils in the field of public relations and<a href="http://meridianmps.com/ron-merrit/12-public-relations-trends-to-watch-for/"><br />read more</a>]]></description>
			<content:encoded><![CDATA[<strong>The field of Public Relations is constantly evolving, and here at PRfect Media we are always striving to stay at the leading edge of that evolution.</strong>

The Public Relations Society of America (PRSA) recently asked for contributions to a list they call “12 Trends That Will Change Public Relations.” As someone who toils in the field of public relations and is always adding to my knowledge base, I found this list to be entertaining and thought-provoking. In this blog, I thought I would share these predictions with you.

<strong>1. Business Increases its Voice in the Digital Space</strong>
If 2011 was the year of brands worked to get their owned-media properties in order, 2012 will be the year public relations professionals empower business leaders and experts to get involved. As 2012 lies ahead of all of us, it’s important for communicators to understand the methodology and value in this and be prepared to work with business leaders, decision makers and subject experts to get them up to speed and involved on digital platforms, if they aren’t already.

<strong>2. Convergence Continues</strong>
The recent news about Johnson &amp; Johnson appointing a vice president of global corporate affairs, overseeing global marketing and public relations, stands as yet another indication that brand and reputation will continue to converge and create the need for joining forces. This is always a contentious issue in PR; the reality is that organizations will continue to merge their brand management functions (marketing) with their reputation management functions (PR). If PR professionals are going to continue to work closely with their marketing comrades and generate significant results for clients, they need to get more comfortable with analytics.

<strong>3. Organizations Will be Defined by Communication</strong>
Late last year <em>Time</em> magazine named “the protester” as its “Person of the Year” – which foreshadowed a challenge for every organization in the coming year: never will it be easier for any David to throw any Goliath off stride, and never again will organizations be more defined by communication. As we move ever closer to a world in which the power of global publishing literally lies in the palm of every person, the punishment for failing to listen, engage, anticipate and respond effectively will be severe, and the rewards for an organization which defines itself through communication will be rich, indeed.

<strong>4. Wanted: Great Industry Leadership</strong>
The issues currently being debated within the profession of public relations are almost exactly the same as those which occupied the industry a decade ago. The topics are familiar to both student and veteran – ethics, formal definitions, diversity, measurement and skills. With better leadership, the public relations industry has the opportunity to become the management consultants of the 21st century. We need to claim our ground. There is no doubt the industry needs leadership.

<strong>5. The Rise of the ‘Influence Professional’</strong>
The irreversible change wrought by social media and related technologies, combined with advances in business performance management (such as the Balanced Scorecard and strategy maps) require transformation of an organization’s structure, culture, skills, policies and processes to secure competitive advantage, or simply to maintain viability. The task of tracking the six influence flows demands a new skill set and a new job role, which has been dubbed the “Influence Professional.” If a dearth of information characterized marketing and public relations in the 20th century, so-called “big data” is posed to be both the challenge and opportunity of the 21st.

<strong>6. Social Validation Becomes the ‘Holy Grail’</strong>
In 2012, a campaign’s ability to produce buzz in social or shared media will become a valid barometer of one’s success plying the “earned, owned and paid” media spheres. Some even consider it the “Holy Grail”. As brands increasingly look to integrate their stories across multiple simultaneous channels and platforms, the booming social TV/second-screen revolution will move beyond a novelty to an actual barometer of a campaign’s success.

<strong>7. Shifting Metrics and Integration Drive Digital PR</strong>
For public relations professionals, 2012 will provide both a challenge and opportunity to have more data-driven decision-making processes. For those who focus primarily on digital, identifying the right data that can inform decisions and integrating across all channels will be positioned for success.

<strong>8. The Consumerization of IT Changes PR from the Inside, Out</strong>
The consumerization of IT and technology will be an important internal business issue for PR firms in 2012. Consumerization of IT has the potential to increase PR firms’ productivity, engender employee satisfaction and provide a more agile, responsive client service experience. Look for consumer-focused technologies, such as social messaging platforms, to increasingly make their way into the arsenal of PR firms’ in-house communications and IT, fundamentally changing how PR professionals communicate with one another and work directly with clients across multiple platforms and channels.

<strong>9. Economic Realities Reset the PR/Media Relationship</strong>
The impact of a depressed economic environment will demand incisive PR support to cut through the confusion and blurring of media channels that is sure to intensify in 2012. Social media will continue to exert its sometimes unseen, stealthy influence on more established publishers and broadcasters. A richer, more confusing and, perhaps, less reliable media market will ensue.

<strong>10. The Rise of “Brand Journalism”</strong>
Layoffs and rapid turnover mean many PR firms are finding it difficult to establish solid relationships or earn the attention their promotional efforts may deserve. This is where “Brand Journalism” comes in. As media fragmentation continues relatively unabated, look for more companies in 2012 to explore the realm of “Brand Journalism”, hiring their own “reporters” to produce brand content and news. While enticing, companies will need to carefully weigh the ethical perils inherent in Brand Journalism.

<strong>11. Solo PR Pros Make Their Mark</strong>
A confluence of events will make 2012 the year the industry discovers that independent public relations consultants are its secret weapon. As the economy edges toward recovery, the key to weathering the oscillating business cycles that have become the norm is the effective use of independent PR contractors. There is a growing understanding within the business community that solo PR pros are experienced and savvy professionals, who play a key role in public relations.

<strong>12. Talent Acquisition Goes Social</strong>
Will hiring for public relations positions increase in 2012? Many economic indicators offer encouragement. Beyond an increase in specific job openings, reports indicate a fundamental shift taking place in the way the job market functions. Continuing use of social media as a means to enhance one’s career prospects will pave the way for new talent-acquisition opportunities and challenges. The coming year will find employees encroaching on HR territory, serving as brand ambassadors to prospective employees. A coordinated effort between HR and public relations to offer continued social media training and guidelines is essential.
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		<title>The Brand Called “You”</title>
		<link>http://meridianmps.com/ron-merrit/the-brand-called-you/</link>
		<comments>http://meridianmps.com/ron-merrit/the-brand-called-you/#comments</comments>
		<pubDate>Fri, 31 Aug 2012 18:17:54 +0000</pubDate>
		<dc:creator>charles</dc:creator>
				<category><![CDATA[Ron Merrit]]></category>

		<guid isPermaLink="false">http://meridianmps.com/?p=950</guid>
		<description><![CDATA[Your personal brand consists of your unique talent, values, passion and experiences.  Self promotion is a bit awkward at times. But no matter how we slice it, everything we do shapes our personal brand in one way or another. It’s a matter of us owning the promotion ourselves or allowing others to define who we are from their own perceptions<a href="http://meridianmps.com/ron-merrit/the-brand-called-you/"><br />read more</a>]]></description>
			<content:encoded><![CDATA[Your personal brand consists of your unique talent, values, passion and experiences.  Self promotion is a bit awkward at times. But no matter how we slice it, everything we do shapes our personal brand in one way or another. It’s a matter of us owning the promotion ourselves or allowing others to define who we are from their own perceptions or misconceptions of us. If we don’t own it, we risk being labeled in a light that doesn’t accurately represent who we are.

If you want people to know who you are and to recognize you for a particular skill-set, qualification or interest – then you have to create a lasting awareness. The best way to do this is by sharing your personal stories that make you who you are. Stories can create lasting memories. Since there is no one with your same story, path, or background this instantly becomes a unique selling proposition.

<strong>Don’t Lie and Be Authentic</strong>

The story must be true.

To develop your personal brand, determine which of your characteristics is highly original and most likely to catch on with a consumer base.

To know if you’ve discovered your brand, you need to make this equation equal:
<strong>
Your self-impression = How people perceive you</strong>

<strong>Five Tips for building your personal brand</strong>

<em>1. Become an invaluable asset to your colleagues, professional network &amp; clients</em>
<em>2. Position yourself as the go-to person for a specific skill</em>
<em>3. Build contact lists before you need them</em>
<em>4. Become so remarkable that complete strangers talk about you</em>
<em>5. Be a content producer, not just a consumer</em>

<strong>Look at your personal brand as an investment: </strong>Your personal brand has the potential to last longer than your own lifespan
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		<title>Hiring a Marketing Agency is like taking out a Gym Membership</title>
		<link>http://meridianmps.com/ron-merrit/hiring-a-marketing-agency-is-like-taking-out-a-gym-membership/</link>
		<comments>http://meridianmps.com/ron-merrit/hiring-a-marketing-agency-is-like-taking-out-a-gym-membership/#comments</comments>
		<pubDate>Fri, 31 Aug 2012 18:17:10 +0000</pubDate>
		<dc:creator>charles</dc:creator>
				<category><![CDATA[Ron Merrit]]></category>

		<guid isPermaLink="false">http://meridianmps.com/?p=948</guid>
		<description><![CDATA[I know it sounds a little strange . . . but think about it.  If you take out a gym membership, it doesn’t automatically make you fit.  You have to take the time and effort to actually go to the gym to achieve results.  If you pay the monthly membership but don’t go to the gym, you will feel like<a href="http://meridianmps.com/ron-merrit/hiring-a-marketing-agency-is-like-taking-out-a-gym-membership/"><br />read more</a>]]></description>
			<content:encoded><![CDATA[I know it sounds a little strange . . . but think about it.  If you take out a gym membership, it doesn’t automatically make you fit.  You have to take the time and effort to actually go to the gym to achieve results.  If you pay the monthly membership but don’t go to the gym, you will feel like it was a waste of money by the time you eventually cancel the membership.

Hiring a Marketing Agency is almost the same.

A Marketing Agency cannot be effective unless you take the time to communicate on a regular basis and discuss ideas and targets for your product or service.  Communication is critical to generate desired results.

If you sit back and hope that by paying a monthly fee you will suddenly get amazing results without putting in any effort yourself, it’s likely you will end up feeling the same about exercise (or lack of it) as your wasted gym membership – <strong>out of pocket and still no closer to your goal.  </strong>

Marketing professionals know how to turn your business goals into reality but they cannot do it alone.  Whether it’s getting fit by going to the gym, or promoting your company’s products or services, the principle is the same.  You have to put in a little “sweat equity” to get the desired results.
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		<title>Marketing, Relationships and Technology – for the Practice</title>
		<link>http://meridianmps.com/robert-e-smith/marketing-relationships-and-technology-for-the-practice/</link>
		<comments>http://meridianmps.com/robert-e-smith/marketing-relationships-and-technology-for-the-practice/#comments</comments>
		<pubDate>Wed, 22 Aug 2012 18:08:43 +0000</pubDate>
		<dc:creator>charles</dc:creator>
				<category><![CDATA[Robert E. Smith]]></category>

		<guid isPermaLink="false">http://meridianmps.com/?p=905</guid>
		<description><![CDATA[The secret weapon in relationships for a Practice are with the Staff.  Whether you have 1 person or 20, the Staff has contact with your Customers and can make a huge difference in keeping you clued in about Customer needs and satisfaction. The intelligent and applied use of technology through Social Media can give a Customer the experience of very<a href="http://meridianmps.com/robert-e-smith/marketing-relationships-and-technology-for-the-practice/"><br />read more</a>]]></description>
			<content:encoded><![CDATA[<p>The secret weapon in relationships for a Practice are with the Staff.  Whether you have 1 person or 20, the Staff has contact with your Customers and can make a huge difference in keeping you clued in about Customer needs and satisfaction.</p>
<p>The intelligent and applied use of technology through Social Media can give a Customer the experience of very Personalized Care.  This includes things like Emails that remind people of things to do between visits.  Or Text’s that confirm a prescription has been sent or is ready at their pharmacy.</p>
<p>Tools that communicate and help people get what they need or want are very useful and changing constantly.</p>
<p>Your Staff Members can write Blogs on agreed topics, they can talk to Customers about topics that Customers might find helpful or useful.  Your staff can recognize bad reviews and ask Customers to post Reviews with Google or Yelp when they are happy.</p>
<p>You probably can’t avoid negative reviews, but when you have 10 – 15 positive Reviews for each negative one – it keeps things in perspective for most people.</p>
<p>Your Staff can talk to your Customers while they are waiting and find out if they have visited your website or seen the latest Blog on a particular area of interest.</p>
<p>Most Staff members use some form of Social Media already.  They might currently have a presence on FaceBook or may use Twitter to give and receive sound bites associated with their lives. They might share photos on <a href="http://Flickr.com/">Flickr.com</a> or listen to music through Pandora.</p>
<p>Social Media is more prevalent than people realize and the best possible use of it for the Practice is to move the older “tell people what they need to know” and trade it in for a Dialogue of back and forth conversation.</p>
<p>People do business with people they like and trust.  Social Media and Social Marketing can dramatically increase your geographic reach as well as your demographic reach.  Your Staff is part of this and with good guidance, can be a major force in helping you grow (or slow) the Practice.</p>
<p>Relationships, Customer Conversations, Business Intelligence are constantly evolving topics that have a material effect on the overall health, performance potential and well-being of the Practice.</p>
<p>Above all, expressing your appreciation to your Staff and to your Customers for helping is something that everyone enjoys.</p>
<p>Sometimes in a conference, I will ask the question “Who here is feeling over appreciated in their lives or their work?”</p>
<p>The next sound I most often hear is laughter at the absurdity of that.</p>
<p>And then I ask people what it feels like to be genuinely appreciated and arm them to take that to others in their Practices and their lives.</p>
<p>More Later</p>
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		<title>The Medical Future is Moving from Patients To Customers</title>
		<link>http://meridianmps.com/robert-e-smith/the-medical-future-is-moving-from-patients-to-customers/</link>
		<comments>http://meridianmps.com/robert-e-smith/the-medical-future-is-moving-from-patients-to-customers/#comments</comments>
		<pubDate>Wed, 22 Aug 2012 18:07:56 +0000</pubDate>
		<dc:creator>charles</dc:creator>
				<category><![CDATA[Robert E. Smith]]></category>

		<guid isPermaLink="false">http://meridianmps.com/?p=903</guid>
		<description><![CDATA[The natural Medical Practice Model is built on the basis that a Practice or Clinic has a location and people (described as Patients) seek out the Medical Services for whatever is bothering them.  It is often Symptom driven and sets up a very reactive climate where the Physicians, PA’s and Staff attempt to help the Patient by knowing more than<a href="http://meridianmps.com/robert-e-smith/the-medical-future-is-moving-from-patients-to-customers/"><br />read more</a>]]></description>
			<content:encoded><![CDATA[<p>The natural Medical Practice Model is built on the basis that a Practice or Clinic has a location and people (described as Patients) seek out the Medical Services for whatever is bothering them.  It is often Symptom driven and sets up a very reactive climate where the Physicians, PA’s and Staff attempt to help the Patient by knowing more than the Patient about the ailment and providing guidance with treatment to resolve the problem or reduce the issue.</p>
<p>A number of factors including Obama-Care, the 2014 changes, the economy and the current forecast are bringing major changes to the model.</p>
<p>The primary job of the Physician is to make sure that the Practice/Business performs to its full potential and produces sufficient results to justify staying open.</p>
<p>With all the changes, this has simply gotten harder.  So the idea of changing the relationship dynamics  to a Dialogue where information and performance expectations are explored, developed and shared becomes a way to proactively “own” your market.  What this really means is that if you look at what Matters to the people who can come see you, then you have a basis of offering things that are meaningful and compelling to them.</p>
<p>You can be proactive here and focus on the process of Setting and Managing Expectations as well as destroying unrealistic expectations and demands.</p>
<p>Here is an example: As a Patient I have experienced endless waiting to see a Physician at times and I have the feeling that I am just herded based on the convenience of the Practice. It is annoying, frustrating and the world I live in, I am penalized for not being on time or keeping my appointments.  Very often, this is missed or ignored at the Practice.  Of course I hear people complain, but Staff usually shrugs it off, apologizes and then stays mad at the Practitioners for being made to hear it all the time.</p>
<p>As a Customer, I have had to wait for all sorts of reasons – but usually, the provider makes my waiting matter by helping me set, manage and update my expectations.  They offer something to “make it right”, like a reschedule option or a discount or an extra bonus or some obvious consideration.</p>
<p>One office started with this solution.  It sends a text to every person coming to see them.  The text says this:  We try our best to be on time, but many times people need unexpected attention.  We don’t let anyone leave without doing the best we can to meet their needs and this includes you.  We will be as prompt as we can and are happy to update you at your request.</p>
<p>Complaints dropped by 60% the first 2 weeks and people were willing to wait because they knew they would get the attention they needed and it would be thorough.</p>
<p>This is a great example of treating People like Customers you value versus Patients you just deal with.  Customers naturally include attention to the Relationship, Patients generally feel like they are at effect Medicine.</p>
<p>Very often, Patients don’t “own” their well-being, they try to make the Doctor, PA or Practice be responsible for them.</p>
<p>As a Customer, the same people make it a point to know what they want and will converse as well as participate in getting the results they seek.</p>
<p>More later</p>
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